The Brief

To celebrate Wembley Stadium centenary year, I was tasked with creating a new logo.

The brief required us to utilise the existing primary logo and adapt it to celebrate 100 years. To do this I incorporated the famous arch of 'new' Wembley with a reimagined bird's eye view of the oval of 'old' Wembley to represent the '0's of 100. This created a simple but cohesive design which celebrated both old and new. A second version of the logo explored the incorporation of the 'old' Wembley twin towers. All part of the same assets, this allows for further historical representation where space and detail allows.

The result is a simple but adaptable logo which can be used both as it has been designed but also incorporated into special communications for a bold visual celebration of key Wembley moments.