The Brief

Disney inspired Shooting Stars, uses Disney franchises such as Disney’s Frozen, Pixar’s Toy Story and Marvel’s Avengers to inspire girls to get physically active. For girls aged 5-11 in primary schools across England, the programme is brought to life with the magic of Disney.

Our brief was to design the brand so FA imagery and assets and multiple Disney franchises could be used together to promote the programme. The new Shooting Stars brand needed to align with the parent brand of Englannd Football but also have unique elements which tied it into the visual language associated with Disney and their franchises. The end result was a dynamic, exciting brand which could be applied to both print and digital tools.