The Brief

Following the delivery of a successful England rebrand, the first instance of its use was to be the hotel basecamp branding for the England Women during the UEFA Women's World Cup in Australia and New Zealand. As this was to be the first time that most people were seeing this new brand we were tasked with delivering something that they wouldn't forget.

The hotel spaces largely dicated what could be branded up and how. Of the three which were completed the final hotel was the most challenging with lots of panels in each of the rooms to cover up and a most grey, clinical design. What this lead to was over 450 pieces of custom artwork designed to make the generic hotel spaces feel like home for the England team.

The result was a great success, with many of the staff commenting on how it contributed to the winning environment the team needed.